Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.
With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.
For it is the process of attracting targeted audiences online that will spell the difference between a successfully thriving business – and a failed one. Even if you receive tons of daily traffic to your website, they would not amount to anything unless they convert to leads or sales. In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth.
The following 12 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.
Digital Marketing provids small and medium businesses the chance to compete and attract their share of targeted traffic.Small companies now have the resources to perfom sales and marketing processes that were previously available only to large corporations.
Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost - effective marketing channel that delivers results.
Online businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads.
Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.
Interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want.
Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions.
Delivering on what you promised will help you develop a better relationship with your targeted audiences.
The key to success in Digital Marketing however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realize your ROI.
Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business.
Digital Marketers can make use of clever and innovative ways to entice conversion using calls - to - action.
Calls-To-Action specifies what your web visitors shoudl do next.
The "Internet of Things" is a global ecosystem of interconnected devices - tablets, smartphones, gadgets, appliances and more - that can interact with each other through the Internet.
Even if you have tons of website visitors but none of them convert, your online business will also cease to exist.